Daniel catches up with Bruce Morrison, Founder & CEO of Motor Active. Serving the automotive aftermarket for over 33 years and turning over $40 Million + annually, Bruce shares the journey of starting the B2B2C business with no capital to transforming it into the national powerhouse it is today.
Daniel and Bruce discuss how to leverage grass roots marketing and the importance of building relationships with key figures of influence within your target market. They also explored key recruitment tactics and ways to build a strong, resilient team & the mindset required to ensure your business can withstand tough times when they come your way.
