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MarketingPodcastSeason 1

#29 Adriana Giometti – Understanding Your Client

By 24/08/2020July 28th, 2023No Comments

Daniel catches up with Adriana Giometti, CMO of Holman Webb – a national commercial and insurance law firm. Starting as a telemarketer,  Adriana since worked as a tax lawyer, actress and book publisher before becoming CMO of the 200 employee strong law firm, specialising in client relations.

Daniel and Adriana talk about the importance of understanding your clients, how neuromarketing is revolutionising market research and discuss the future of technology in law.

FIND OUT MORE

ADDITIONAL LINKS:
Global neuromarketing insights company (with office in Melbourne):
www.neuro-insight.com
FAVOURITE BOOK(S):
‘A Moveable Feast’, Ernest Hemingway
or anything set in 1920s Bohemian Paris drinking absinthe 😉
FAVOURITE QUOTE:
“Life is to undo your belt and look for trouble”, Zorba the Greek
GREATEST LESSON(S) IN BUSINESS:
Business comes from the word ‘busy’ – that can be a pitfall when we are too busy – it’s important not to miss the opportunities – Stop, look and listen
Know when to stop flogging a dead horse and move on – fast!
Get creative – look for the gap and fill it
REASON TO JOIN CUB:
To meet like minded business owners.

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