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CATCHING UP WITH CUB
EPISODE #109

Daniel catches up with Alex Harding, Founder of Dataphoria. Dataphoria assists businesses with database development & quality lead generation, enabling them to create impactful campaigns built on a foundation of data.

Daniel and Alex discuss the different kinds of data to utilise for lead generation and speak about how to create a positive impact on customers through digital & traditional marketing.

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LINKEDIN:
FAVOURITE QUOTE:
“If you tell the truth, you don’t have to remember anything”, Mark Twain
GREATEST LESSON(S) IN BUSINESS:
Playing the long game really works. We start small on every campaign, to reduce risk and reject campaigns we don’t believe will work. Campaigns that work grow organically and create brand ambassadors for us. We don’t really need to market ourselves as a result, as campaigns keep growing and referrals keep coming in. We’ve seen a number of companies fail quickly, where they focussed on the hard-sell and marketing “sizzle.”
WHAT I LOVE MOST ABOUT CUB:
KOR Groups are excellent. Every problem I’m likely to face has already been faced by another member. The members will let you know how to think about challenges in fresh ways and will remind you if you’re sweating the small stuff.