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PodcastSeason 2

Dan Machen – Behavioural Science

CATCHING UP WITH CUB
EPISODE #99

Daniel catches up with Dan Machen of Lionize. Bringing years of experience from the advertising industry in London, the behavioural science expert now heads the strategy at Lionize, giving the agency a significant point of difference in the market.

Daniel and Dan deep dive into the topic of behavioural science, discovering why people make decisions and determine how businesses can use this knowledge to align their believes to its customers.

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LINKEDIN:
Dan Machen
FAVOURITE QUOTE:
“Creativity is the last unfair advantage we’re legally allowed to take over our competitors”, Bill Bernbach
GREATEST LESSON(S) IN BUSINESS:
It’s not enough for people to be good at their jobs, they need to be good people.
WHAT I LOVE MOST ABOUT CUB:
CUB is a great community of founders that give you a transfusion of business knowledge and contacts. ‘A family of inspiration.’

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