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MarketingPodcastSeason 1

#39 Michael Laps – Standing out from the Competition

By 02/11/2020July 28th, 2023No Comments

Daniel catches up with Michael Laps, Co-Founder & Director of Yoghurt Digital. Starting his business at only 25 and running for 6 short years, Michael has landed clients such as ANZ Bank, the NRL and Jurlique. He now further spends time sharing his incredible expertise speaking to students at UNSW & Macquarie University as well as CEO groups.

Daniel and Michael discuss the fine balance of ego as an Entrepreneur, how to set your business apart from the competition and how to really understand what your client wants.

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FAVOURITE BOOK(S):
‘Rework’, Jason Fried
FAVOURITE QUOTE:
“One day, or day one. You decide.”
GREATEST LESSON(S) IN BUSINESS:
Hustle beats talent when talent doesn’t hustle. There’s absolutely no replacement for hard work, and the most successful people in the world consistently strive for excellence in the most basic and menial of tasks.
Sometimes you win, and sometimes you learn. Everybody makes mistakes, but how you choose to learn and grow from them defines you as a person.
You never know when a handshake will change your life.
REASON TO JOIN CUB:
Every business faces challenges, and we wanted to surround ourselves with other entrepreneurs to learn from their experiences.

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