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PodcastSeason 2

#73 Michelle & Yasmin Horner – Just Give It A Go

By 19/07/2021July 28th, 2023No Comments

Daniel catches up with CUB Members Michelle & Yasmin Horner. Shortly after founding Talent Agency ‘Ignite Elite Artists’ 10 years ago, Michelle decided to make the business a family affair, with daughter Yasmin heading the sub-division ‘Storm Actors’ and both her other children leading parts of the international business as well.

Daniel, Michelle & Yasmin speak about running & building a family business, the hardship the film industry faced during COVID and how you sometimes have to ‘just give it a GO’.

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FAVOURITE QUOTE:
“The way to get started is to quit talking and begin doing.”, Walt Disney
“You miss 100% of the shots you don’t take”, Wayne Gretzky
GREATEST LESSON(S) IN BUSINESS:
It’s easier to know it didn’t work than the what if’s, so explore all avenues of your business opportunities but change direction when needed.
Our focus is to be unique and offer a service that has been built on solid reputation, referrals and positive outcomes. But each day you need to start again-each client, each email is as important as the next, so do your utmost each day.
Be available for your clients and share the passion. It’s not a job it’s a career for all that we work with.
Being honest and transparent and be willing to show your authentic self.
Surround yourself with like-minded people and don’t forget to give credit where it’s due.
Give back when you can with philanthropic opportunities, as most well respected companies think community as well as business.
Remember the big picture and generate ideas to create new business opportunities.
WHAT I LOVE MOST ABOUT CUB:
The staff are just the best. A very friendly and highly supportive bunch!
The office is also a lovely balance of high end business, providing quality information and support, to fun social events.

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